Grégory Pays
Business Development - Nuon Medical
Passionate about sports and innovation, Gregory began his career in sports performance by launching the Under Armour brand in France.
He then embarked on an entrepreneurial journey by creating Poupluche, a concept featuring plush dolls inspired by well-known personalities. He secured licensing agreements with leading global sports brands as well as iconic figures from French and international culture. The products were distributed through more than 700 retail outlets across France.
After five years, Gregory launched the Therabody brand in Europe.
Today, Gregory works with NUON Medical, where he collaborates with brands to develop Beauty Tech innovations that are shaping the future of the beauty industry.
Because the concept of augmented beauty requires brands to embrace a new paradigm, Gregory and his team provide technological and scientific expertise spanning the entire innovation journey—from complementing cosmetic formulations to defining marketing and commercial strategies enabled by Beauty Tech. This includes designing new beauty routines, strengthening customer loyalty, delivering result-oriented promises through ongoing consumer support, and enhancing guidance and follow-up throughout the user experience.
Presentation
Technological Innovation Driving Cosmetic Efficacy
Nuon Medical, a leading Beauty Tech company built on advanced medical technologies, supported by clinical studies and backed by numerous patents and certifications, will present key market trends as well as the full spectrum of energy-based technologies, from electrons to photons. These technologies can be combined with various modalities such as vibration, heating and cooling effects, microneedling, and more.
Nuon Medical will explain how microcurrents, electrical stimulation, and other electrically based technologies can deliver long-lasting, visible results.
How can a brand rethink its business model to stand out through an enhanced beauty gesture, the creation of an entirely new skincare routine, or the repositioning of an existing product range? How can it strengthen consumer loyalty? And how can it offer consumers future-ready technological products while remaining true to its commitment to developing sustainable solutions?
At Nuon Medical, we’re advancing cosmetic packaging by blending innovative design with proven medical technology. Recognized for our breakthroughs, including accolades, we specialize in creating advanced applicators that transform how cosmetic products are experienced.
Our active and secondary applicators incorporate technologies such as microcurrent therapy, phototherapy, and vibration. These applicators enhance the performance of skincare products, offering deeper penetration, improved absorption, and clinically proven results in skin health and appearance.
Nuon’s development process is grounded in scientific research and clinical validation. Through our CURVE model, we work closely with brands to determine the ideal mix of technology and ingredients for each product. Every solution is customized to meet both brand needs and consumer expectations.
What sets us apart is our commitment to both innovation and design. By combining technology with sleek, ergonomic packaging, we deliver products that are as effective as they are beautiful.
At Nuon Medical, we’re not just enhancing products; we’re transforming how the cosmetic industry evolves. Brands don’t just sell products with us; they deliver proven results.