Marion Serre
Key Account Manager Cosmetic, Fragrance, Pharmaceutical - Evea Conseil
Marion Serre is Head of the Cosmetics, Fragrance, and Pharmaceutical sectors at EVEA, a consulting firm specializing in eco-design, social design, and environmental and social impact assessment.
With more than 20 years of experience in the cosmetics industry, she has built a career at the crossroads of science, R&D, innovation, and customer relations. This diverse background has given her a comprehensive understanding of the entire value chain, from ingredients and finished products to consumer expectations and market challenges.
Convinced that product performance must now encompass both environmental and social impacts, she supports brands, ingredient suppliers, and manufacturers—together with EVEA’s team of experts—in developing eco-design, climate, biodiversity, and CSR strategies. Her goal is to transform the identification of environmental hotspots into drivers of innovation, helping to create cosmetics that are more sustainable, more responsible, and more desirable.
Presentation
Beauty Tech : From technological promise to informed decision-making - Integrating environmental assessment at the heart of innovation
Beauty Tech is transforming the cosmetics industry through devices, connected technologies, personalized diagnostics, artificial intelligence, and new user experiences. Yet behind every innovation lie fundamental design choices: materials, electronic components, sourcing, energy consumption, product lifespan, repairability, digital usage, and end-of-life management.
This presentation takes a step back to explore how environmental assessment can be integrated from the earliest stages of product development to support eco-design. Through the Life Cycle Assessment (LCA) approach, we will examine how to identify the key environmental hotspots of a Beauty Tech product and guide informed technical decisions regarding material selection, product design, functionalities, usage scenarios, logistics, and end-of-life strategies.
The objective is to move beyond innovation that is merely attractive toward innovation that is truly informed—capable of combining performance, user experience, economic viability, and environmental responsibility.
A practical case study will illustrate how environmental assessment can become a powerful decision-making tool for designing more sustainable Beauty Tech solutions that are better aligned with market expectations.
For more than 20 years, EVEA has been helping organizations improve their environmental and social performance, from product-level assessments to global sustainability strategies. As an independent consulting firm and a cooperative (SCOP) with 150 employees, we are a committed player in the Social and Solidarity Economy (SSE).
We support companies in the cosmetics, fragrance, ingredients, packaging, healthcare, technology, and industrial sectors by transforming data into drivers of innovation, eco-design, regulatory compliance, and sustainable performance.
Our expertise covers Life Cycle Assessment (LCA), climate, biodiversity, social footprint assessment, CSR, and CSRD compliance. We also develop our own SaaS solutions, including ASKOR, to assess product impacts and help organizations and value chains manage their environmental and social strategies.
What sets us apart is our recognized expertise, our strong commitment to R&D on emerging sustainability challenges, our innovative digital tools, our Qualiopi-certified training organization, and our cooperative values based on objectivity, usefulness, collaboration, and knowledge sharing.